Safwan Sobhan

As businesses aim to grow beyond their home countries, emerging markets present both a promising opportunity and a complex challenge. These regions, characterized by rapidly developing economies, expanding middle classes, and increasing demand for goods and services, attract ambitious companies seeking long-term global relevance. From Latin America and Africa to Southeast Asia and Eastern Europe, emerging markets are reshaping the world economy , and companies that understand how to navigate them effectively can position themselves for lasting success. Emerging markets are not just a temporary trend; they are becoming essential drivers of global growth. The rise of digital connectivity, improved education systems, and supportive government reforms in many of these countries have created fertile ground for business development. However, entering these markets requires more than optimism. It requires deliberate planning, cultural understanding, and a strategic approach that considers bot...

In the modern business environment, operational agility is no longer a luxury but a necessity. Companies must be able to pivot quickly, adapt to market shifts, and enhance their efficiency to stay ahead of competitors. Intelligent automation is the key to achieving this agility. By automating key processes, businesses can improve efficiency, reduce costs, and streamline decision-making. In this article, we will discuss how intelligent automation can boost operational agility and help organizations thrive in today's fast-paced business landscape. What is Operational Agility? Operational agility refers to a company's ability to rapidly respond to changes in its environment without sacrificing performance or quality. It’s the capability to adjust processes, pivot business strategies, and make decisions quickly in response to customer demands, market trends, and new technologies. With operational agility, businesses can remain competitive and innovative in dynamic markets. How Aut...